The pro-life movement utilizes online platforms to gain support and inform viewers. Online resources keep the cause in the public eye and elevate its significance. With much of mainstream culture and legislation currently in conflict with the movement, online media counteracts this perception and highlights the movement’s vitality.
One way movements attain a greater audience is through publicized large-scale protests and marches. March for Life is a great example. Its website and social media platforms keep supporters apprised of news while inspiring newcomers to become involved through pictures and videos of the march. Smaller gatherings around the country also use online sources to spread information and garner a greater following.
Movements also use online media to build sub-communities within local areas that foster smaller gatherings. An example of this is the Pro-Life Vanguard group at UD. They use their blog to invite the student body to attend their meetings while simultaneously informing them of pro-life current events.
The movement also shares online petitions to build legislative leverage. Supporters are able to see others who stand in solidarity with them and can feel a sense of inclusion despite lacking a physical connection.
The pro-life movement often posts emotional appeals such as pictures of babies or women releasing balloons to demonstrate their regret of having an abortion. I want to capture this sentiment through video clips of protests, specifically March for Life, and illustrate how people are mobilizing to take action. I’ll also include graphics that show statistics of different state abortion legislation, old planned parenthood pamphlets, and more. I plan to explain how the pro-life movement changed slowly over time through shifts in public perception and chronicle its historical significance.
Lastly, I want to organize my website in a manner that is easy to follow, so viewers can see the movement’s evolution, as well as the reason behind it. By providing a balanced history of the movement, including the opposition’s stance, viewers will be invited to form their own opinions.
Obviously, movements that developed and spanned earlier in history did not have equivalent access to the Internet and television that current ones have. Movements and activist groups in the recent years are fortunate in the ability to spread their message through the use of websites, social media, and the news. Lucky for me, I am looking into the Travel Ban imposed by President Trump that quite literally dates back to last month. The internet is amazing in that it can connect millions of people without having to leave the comfort of home, but it also displays numerous sources of information for the public. Most of the news about the ban have to do with the onsite protests against the ban at airports, but the internet plays a major role in channeling the negative energy towards the ban into articles, stands, and even memes. The ‘millennials’ have a huge voice now and through social media they voice their issues. All of the negative backlash on social media for the travel ban most likely had a major impact on the decision by the court to put a hold on the ban. Additionally, Videos and pictures caught at some of the protests circulate around the internet and this cause more and more people to join in the movement because they get to see what is occurring without actually being there to witness.
A specific webpage should be enticing and really stand out to the viewer. The homepage should immediately grab people’s attention and the page should not let go until the viewer is convinced of the message. Use of videos, audio, and pictures is almost necessary because large spans of text turn the average observer away. For my webpage, I want the visitor to be moved right as the click to the page, so large text saying “No Ban No Wall” would immediately press the concern. Videos of people protesting at airports, I feel, would also really stand out and give the page an initial jump.
Organization is also key to a successful webpage. Similar to the Campaign Zero website, my website needs to have clearly labeled section such as problem, solution, research, articles, etc. I think this user-friendly setup could actually sway people towards the argument at hand because of the fluidity of navigation. All in all, I really want my website to contain vivid pictures and colors, energizing video clips, and a simple and thought out method of maneuvering throughout the site. End users, or viewers, would hopefully see that and be drawn in and maybe end up supporting the cause.