1. Brooks, Andrew. Clothing Poverty:The Hidden World of Fast Fashion and Secondhand Clothes. London: Zed Books, 2015. Print.
2. Cline, Elizabeth L. Overdressed: The Shockingly High Cost of Cheap Fashion. New York:Portfolio/Penguin, 2012. Print.
3. Joy, Annamma. “Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands.” Fashion Theory: The Journal of Dress, Body, and Culture 16.9 (2012): 273-295. Literary Reference Center. Web. 15 April 2017.
4. Norum, Pamela S. “Trash, Charity, and Secondhand Stores: An Empirical Analysis of Clothing Disposition.” Family and Consumer Sciences Research Journal 44.9(2015): 21-36. Academic Search Premiere. Web. 15 April 2017.
5. Swanson, Karin. “Serengetee: The Fashionable Way to Give Back.” Huffington Post: 2 October 2013. Web. 15 April 2017.
The above named sources will be used to examine several aspects of fast fashion and the resulting secondhand clothing crisis.
The first source, Clothing Poverty, uses both stories and data to demonstrate how the clothing, textile, and recycling sectors have played a major part in making different world regions rich or poor. The information is illuminating in that it explains how fast fashion retailers and even charity shops actually perpetuate poverty. This source will be useful to open the reader’s eyes to aspects of familiar fast fashion shops they most likely never thought of.
The second source, Overdressed, expands on what is explained in Clothing Poverty and highlights more of the environmental ramifications. Because it uses familiar stores like H&M and Forever 21 to make its points, this source will likely be more relatable to young readers. It exposes a different take on what the seemingly innocent practice of buying super cheap clothing really does to the society and environment.
The article by Joy details how our society’s desire for luxury fashion is met with incredible cheap clothing and lots of it. This is more of a psychological look at why we as a nation are obsessed with buying so many clothes. This can be used to illustrate the sometimes hard to grasp fact that actual luxury brands, rather than faux luxury brands, can ironically unite the ideals of fashion with those of environmental sustainability partly because of its limited affordability.
Research in Norum’s article analyzed the relationship between socioeconomics and demographic characteristics pertaining to getting rid of old clothing. Younger consumers ages 18-34 were most likely to donate to secondhand stores associating this act with kindness and helpfulness. This article will be used to show that it is the education of the consumer, rather than a moral issue or greed, which needs to be addressed for both the financial and environmental aspects.
Finally the article by Swanson introduces the company Serengetee which has taken the tee shirt for a cause idea to a new level by designing the pockets of its tees with local fabric from 28 countries around the world. This article can be used to really connect with college students because not only does it profile this inspiring company, but it offers an alternative to other fast fashion; one that is stylish and affordable. This article helps make the whole paper more relevant to young people.
All of the above sources will help to support my claim that by becoming more educated about the ramifications of fast fashion and the resulting secondhand clothing crisis, consumers will be more likely to support sustainable designers and retailers and change their wasteful attitude about clothing.