An online platform is absolutely vital for the movement that I am following (climate change awareness and reducing its impact). The topic can be rather complicated in some ways, and the internet is a great medium to convey the movement’s message in a more simplified way. For example, fully understanding the depletion of the ozone layer can be difficult, as some scientific background and lots of scientific terminology is needed to conceptually understand why it is happening. This video features Bill Nye, a very recognizable face, explaining in layman’s terms what climate change is and why it is happening. He uses everyday vocabulary, and the video includes many diagrams and graphics which make the information he is giving much more digestible. I intend to include forms of media very much like this. For example, I may include an infographic that is easy to understand for the general viewer and visually pleasing, like this picture:
I want the layout of my website to be very easy to navigate. A particular movement regarding climate change that I will try to model my site after is 350.org. They utilize social media to advocate their beliefs. For example, their website has a section dedicated to all of their Facebook posts, and on the front page they include a feed of their Twitter account, which posts about news and updates regarding climate change awareness and clean energy. Overall, the layout of a web page means a lot to the viewer because if the web page is not visually pleasing or not easily navigated, the viewer will leave, and the information intended for viewers will never actually reach them.