Conservation of Elephants

An online platform for the movement of conserving elephants will add another voice to the community of conservationists who are already working to save these animals, along with all of the other wildlife conservation efforts. Save the Elephants, an UK organization based in Kenya, was founded in 1993 and is one of the leaders for conserving elephants and their habitats. Their website has details of all of their past, current, and future projects to reach their goal, and contains information that is easy to interpret by anyone who reads it. It contains logical information presented in a way that shows their passion toward preserving elephants. In addition to Save the Elephants, there are other organizations working to protect elephants, African wildlife, and wildlife in general that use online platforms to provide information. Some of these include the World Wildlife Foundation (WWF), Save Elephants, and Ninety-Six Elephants. Many of these organizations and websites encourage the conservation of elephants and ending the ivory trade that is pushing them to the brink of extinction. 

Another way this movement uses the online community to build their platform is by selling products. For example, Ivory Ella is a clothing and accessory brand that donates 10% of their net profits to Save the Elephants. With the slogan: “Good Clothes for a Good Cause,” Ivory Ella, in less than two years, has donated over $1,000,000 to Save the Elephants to help them in their projects to conserve elephants. Their products also reach people in their every-day lives and raise awareness for preserving elephants when their customers wear their products. Walking around our own campus, I usually spot a few people every week wearing an Ivory Ella shirt. Ivory Ella creates a branch between the online community of conservationists and people in their daily lives. It also helps because selling a product makes people more likely to donate money. The donation is incorporated into the price of the clothing, so customers don’t really feel like they are spending extra. Because many people are hesitant to hit the “donate now” button, offering a product in exchange makes people more willing to put some of their money toward the organization. Plus, considering some people buy Ivory Ella products as gifts for people they know love elephants, it reaches another audience of people who may actually just be neutral on the subject.

For my own website, I want to portray the information I gather as effectively as some of the other websites I found related to this cause. A lot of the websites incorporate images that support the text on the websites, or that will grab the reader’s attention to make them read that part of the website. For example, Ninety-Six Elephants uses an origami image of an elephant to say, “Join the fold,” making a clever pun for people to join others who already support the cause. They also use an image with police tape to emphasize that wildlife trafficking is a crime, and that we should work to end it. I also want to remind readers that they do not have to make a direct donation to a charity to help this movement, but that they can help by purchasing products that will raise awareness and contribute some of the profits to the cause. I want viewers of my website to have enough information on the issues facing elephants and their habitats, and to know that there is more than one way to help conservation efforts. 



3 thoughts on “Conservation of Elephants

  1. Hi, I think you did a great job of finding a lot of information for a not-as-well-known movement! I think your plans to use images to connect to readers and to remind them that they do not have to donate to make a difference will have a lot of success in drawing viewers to your site. Being sensitive to what your readers may be hesitant/more open to is important in talking about a complex issue such as this. I’m looking forward to seeing how you present the information on your site!


  2. The first point you bring up that making the meaning of content on a website clear is very important. It is vital that the website’s audience clearly understands the message so that they are able to fully support the cause and advocate it to others in their own words. Paragraphs on movement websites are not literary pieces, so the use of vague metaphors and unclear figurative language is not necessary. I also agree that having companies sell consumer products and donate part of the profits to organizations is very important. TOMS is another example of this type of company. It is an easy way to raise money for movements. Finally, I think your connection between the movement and college campuses is unique. Although there are no specific clubs trying to “save the elephants”, you pointed out that many college students wear the Ivory Ella brand, and they are indirectly supporting the elephants with or without knowing they are doing it!


  3. The company Ivory Ella is one of my favorites in that their clothing is stylish so that many girls ages ten to mid twenties want to wear it while also benefitting an excellent cause. Their cute elephant logo can be seen all over Instagram and Facebook, showing that the trend is taking advantage of social media to spread the word about the conservation of endangered animals movement. By naming the elephant logo “Ivory Ella”, the elephants are personified and people connect more to the cause of ivory harvesting than if they were just to read an article or a fact sheet about it. I think some great ideas for your personal website would be to include media of people wearing Toms/Ivory Ella and also delve into the various organizations that support wildlife conservation like WWF. You can direct your website’s visitors to donation pages, too, so that if they feel empowered about the cause after examining your website, they can directly contribute to it. You definitely have excellent ideas for your website and I am excited to read all about your movement, especially since I have always loved animals.


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