An online platform for the movement of conserving elephants will add another voice to the community of conservationists who are already working to save these animals, along with all of the other wildlife conservation efforts. Save the Elephants, an UK organization based in Kenya, was founded in 1993 and is one of the leaders for conserving elephants and their habitats. Their website has details of all of their past, current, and future projects to reach their goal, and contains information that is easy to interpret by anyone who reads it. It contains logical information presented in a way that shows their passion toward preserving elephants. In addition to Save the Elephants, there are other organizations working to protect elephants, African wildlife, and wildlife in general that use online platforms to provide information. Some of these include the World Wildlife Foundation (WWF), Save Elephants, and Ninety-Six Elephants. Many of these organizations and websites encourage the conservation of elephants and ending the ivory trade that is pushing them to the brink of extinction.
Another way this movement uses the online community to build their platform is by selling products. For example, Ivory Ella is a clothing and accessory brand that donates 10% of their net profits to Save the Elephants. With the slogan: “Good Clothes for a Good Cause,” Ivory Ella, in less than two years, has donated over $1,000,000 to Save the Elephants to help them in their projects to conserve elephants. Their products also reach people in their every-day lives and raise awareness for preserving elephants when their customers wear their products. Walking around our own campus, I usually spot a few people every week wearing an Ivory Ella shirt. Ivory Ella creates a branch between the online community of conservationists and people in their daily lives. It also helps because selling a product makes people more likely to donate money. The donation is incorporated into the price of the clothing, so customers don’t really feel like they are spending extra. Because many people are hesitant to hit the “donate now” button, offering a product in exchange makes people more willing to put some of their money toward the organization. Plus, considering some people buy Ivory Ella products as gifts for people they know love elephants, it reaches another audience of people who may actually just be neutral on the subject.
For my own website, I want to portray the information I gather as effectively as some of the other websites I found related to this cause. A lot of the websites incorporate images that support the text on the websites, or that will grab the reader’s attention to make them read that part of the website. For example, Ninety-Six Elephants uses an origami image of an elephant to say, “Join the fold,” making a clever pun for people to join others who already support the cause. They also use an image with police tape to emphasize that wildlife trafficking is a crime, and that we should work to end it. I also want to remind readers that they do not have to make a direct donation to a charity to help this movement, but that they can help by purchasing products that will raise awareness and contribute some of the profits to the cause. I want viewers of my website to have enough information on the issues facing elephants and their habitats, and to know that there is more than one way to help conservation efforts.