An online platform is vital for the movement I am looking at, Student Loan Debt. Given that the most affected group of people are students or recent graduates, the internet is a great way to reach them. Since the statistics surrounding student loan debt are so shocking, pictures that show how much debt people are accumulating based on region or on average are a quick and easy to get the message across. The numbers are undeniable, which is why when you google the movement that is the first thing you see. Another part of their platform is very informal but reaches a large audience: memes and twitter. There are pages upon pages of SpongeBob and Arthur and Disney themed student loan memes that highlight the frustration and pain caused by student loans through humor. The movement reaches their audience in many unconventional ways, but they also use a traditional website. One website is called Rolling Jubilee and it has a very appealing layout. The first thing you see is a current counter that advertises the current amount of money they have raised towards their cause and how much debt they have “abolished” total. They present statistics with easy to interpret drawings that make it more interesting. As already mentioned they take advantage of twitter’s influence on people’s lives, for instance they have a section that allows the viewer to simply click on a premade tweet and post it directly. Another form of media that they use a lot is videos. They have videos that span the range of polished professional recording explaining their plans and stance to home videos of protests and marches to boost morale and encourage action. Something I find really effective is the personal story videos that Student Debt Crisis has on their website. I think it makes the movement more relevant and relatable. I plan to include a variety of the types of media that the movement uses. I think it would be useful to use the more lighthearted memes to grab the viewer’s attention, but then also include the more moving personal story videos to really have the message hit home. I think it is also important to include statistical pictures/diagrams on my website because it helps to show the relevance of the issue. I will also include some audio clips to help show another way people get their information about the issues and the movement. I think NPR does a good job of showing how people seek advice about their student loans and decisions people have to make about savings and loans. I plan to include this variety of media because different viewers learn in different ways and by having different types of media presented in an appealing and easy to use way will reach the whole audience the best.